Dayum is a top Minecraft creator from the United States with 1.37 million subscribers on YouTube. He videos are funny and thought-provoking. He keeps impressions and engagement rate of his videos consistently high.

Honkai Impact 3rd is an open-world, RPG game developed by MiHoYo. To raise awareness and get more downloads among segmented audience in the US market, MiHoYo collaborated with Dayum to promote the new version of the game. With the release of Pixar’s movie Turning Red, Dayum skillfully captured social hot issues to boost traffic. The content was simple but meaningful, triggering extended thinking and arousing emotional connections with the audience.

The video reached more than 2.4M impressions and 50.1K likes in total. The brand awareness of Honkai Impact 3rd increased in the target market. The video also attracted numbers of potential players and brought considerable downloads.