A Chinese and American international couple with 170k subscribers on YouTube. They share their perspective on Eastern and Western cultures, cooking international food, and interesting experience that come with being in a cross-cultural relationship, which has won the favour of many Chinese Americans and obtained over 35 million total views.

Huusk knife is a Japanese kitchen knife brand that is known for its sharpness and abrasion resistance, in professional or home kitchens. To improve the brand's awareness in America and increase purchases, Huusk collaborated with this couple, aiming at attracting Americans who are interested in cooking, lifestyle, family vlog, etc. The transnational couple and their intriguing interactions gain considerable attentions in this video. Their intercultural storytelling embedded in the content is especially attractive to overseas Chinese. This couple also has rich experience in brand collaborations and they are professional in scenario-based introduction of selling points and functions of products. They elaborated the cooking process and captured the funny reactions of the family members who were tasting the dish for the first time.

Through presenting in the real cooking scenario and subtly converting from the product introduction to the daily life sharing, the case has gained over 314.3K views and 7K+ fans’ enthusiastic interaction in a short period, improving the brand's awareness significantly. The collaboration also called for actions by attaching discount links under this video, increasing purchases directly.