True Mobster is an action-packed video creator who has a big interest in the airsoft & tactical scene and has 1.5 million subscribers on YouTube. His videos vividly represent various game scenes with a distinctive style combining visual elements like zombies and the military.

LifeAfter is an open-world doomsday survival game developed by NetEase Games. LifeAfter's annual expansion update, Sea of Zombies was launched. True Mobster was invited to create a branded video, aimed to attract potential segmented players (doomsday-style game lovers) and increase awareness of the game in the US and Europe. On the basis of military-style actors and scenes, the video used a first-person shooting perspective combined with zombie elements, which fitted perfectly with Lifeafter's doomsday battle royale style; the creative plot excellently fitted the main storyline of its newly released Sea of Zombie.

With rich production experience, the team has vividly represented many game scenes (GTA, Puzzle&Survival, etc.) through professional photography, editing, and filming location settings. This video increased expanding the impact of the game, reinforced brand positioning in the target market, and attracted a number of potential players with rising downloads.